Markup & margin calculator
Convert between markup and margin, price a product from cost and a target, and sanity-check your wholesale-to-retail multiple — the three sums every wholesale label runs weekly.
Margin & markup from a price
You know what it costs and what you sell it for — this converts the gap into both languages.
Price a product
Start from cost and the margin (or markup) the business needs — this gives the selling price.
Wholesale to retail
What your wholesale price implies at retail. Keystone is 2x; service-heavy categories like bridal often price at 2.2x–2.6x.
The formulas
The distinction matters because retail buyers speak margin while manufacturers tend to think markup — a buyer asking for "a 60" wants a 60% margin, which is a 150% markup. The full reasoning, with keystone pricing and the structural parts fashion adds, is in our wholesale pricing guide.
Markup ⇄ margin chart
Quick answers
Now imagine never doing this sum by hand again.
Labels.io prices every wholesale order automatically — per-size matrices, option charges, each stockist's discount and VAT treatment — computed server-side, to the penny, on a portal carrying your brand.